Case Study
Case Studies
Scaling a Supplement Brand with Meta Ads
Overview
A premium supplement brand leveraged Meta Ads to drive massive revenue growth and customer acquisition. By implementing a strategic advertising approach, the brand achieved 5,369 purchases while efficiently managing an ad spend of ₹510,021.23.
Challenges
❌ Needed to increase direct-to-consumer (DTC) sales
❌ Improve ad engagement and conversion rates ❌Optimize ad creatives for a competitive supplement market
❌ Improve ad engagement and conversion rates ❌Optimize ad creatives for a competitive supplement market
The Meta Ads Strategy
✅ Objective: Boost high-intent purchases and maximize ROAS
✅ Targeting:Interest-based targeting, custom audiences, and retargeting ✅ Creative Approach: Engaging lifestyle imagery, influencer testimonials, and product education videos
✅ Ad Formats: Carousel Ads, Video Ads, and Single Image Ads
✅ Targeting:Interest-based targeting, custom audiences, and retargeting ✅ Creative Approach: Engaging lifestyle imagery, influencer testimonials, and product education videos
✅ Ad Formats: Carousel Ads, Video Ads, and Single Image Ads
Key Results (Jan 28, 2022 – Jun 4, 2022)
1
L
Total Ad Spend
₹
1
Total Purchases
1
Landing Page Views
1
Adds to Cart
Winning Strategies & Insights
Conclusion
This supplement brand achieved scalable and profitable growth by strategically leveraging Meta Ads. Want similar results for your brand? Let’s craft a data-driven ad strategy that maximizes your ROI!