Case Study
Generated £435k on Ad Spend of £53.2k for an Online Wooden Flooring Brand In 14 Month With ROAS 8x.
Home improvement
Business Objective
The primary objective of that ecommerce store is to increase sales with 7x ROAS. They want to increase the brand search volume also with campaigns & wanna reach new customers by targeting them with the best campaigns strategy.
Before
After
The Solution implemented & helped to grow the store to achieve the following results within 14 months
1
%
Increased
Cost
1
%
Increased
Sales
1
%
Increased
Revenue
1
%
Increased
ROAS
Challenges
Here are some key ones:
Highly Competitive
Market
◘ Challenge: The market for wooden flooring is highly competitive with numerous brands, both online and offline, vying for customers' attention.
◘ Solution: Develop a strong unique selling proposition (USP) that differentiates your brand from competitors.
◘ Solution: Develop a strong unique selling proposition (USP) that differentiates your brand from competitors.
Building Trust and
Credibility
◘ Challenge: Customers may be hesitant to purchase high-ticket items like wooden flooring online without seeing and feeling the product.
◘ Solution: Provide detailed product descriptions, high-quality images, videos, customer testimonials, and offer samples.
◘ Solution: Provide detailed product descriptions, high-quality images, videos, customer testimonials, and offer samples.
SEO and Local
SEO Optimization
◘ Challenge: Achieving high rankings in search engine results for relevant keywords can be difficult due to the competitive nature of the market.
◘ Solution: Focus on both broad and local SEO strategies. Use local SEO tactics to target customers in specific geographic areas.
◘ Solution: Focus on both broad and local SEO strategies. Use local SEO tactics to target customers in specific geographic areas.
Creating Engaging
Content
◘ Challenge: Developing content that resonates with your audience and encourages engagement can be time-consuming and requires creativity.
◘ Solution: Produce diverse content types such as blog posts, tutorials, how-to videos, and customer stories.
◘ Solution: Produce diverse content types such as blog posts, tutorials, how-to videos, and customer stories.
Conversion Rate
Optimization
◘ Challenge: Turning website visitors into paying customers is a major hurdle, especially for expensive products like wooden flooring.
◘ Solution: Optimize your website’s user experience (UX) by ensuring it is mobile-friendly, fast-loading, and easy to navigate.
◘ Solution: Optimize your website’s user experience (UX) by ensuring it is mobile-friendly, fast-loading, and easy to navigate.
Managing Customer
Expectations
◘ Challenge: Customers have high expectations regarding the quality, delivery time, and installation of wooden flooring.
◘ Solution: Set clear expectations through detailed product information, transparent pricing, and realistic delivery timelines.
◘ Solution: Set clear expectations through detailed product information, transparent pricing, and realistic delivery timelines.
Conclusion
The Flooring Industry is highly competitive, & success requires the strategic approach. We created the well plan by focussing brand awareness, Targeting Audience, Conversion rate optimization we were able to achieve our goal. Our objective was to get sales with 8x ROAS & we got that return on investment. This store tells by targeting the right audience with perfect strategy we can achieve our goals through digital marketing.