Case Study
Case Studies
Scaling a Cosmetics Brand with Meta Ads
Overview
A leading cosmetics brand leveraged Meta Ads to achieve outstanding revenue growth and customer engagement. With a strategic approach to ad creatives, targeting, and budget allocation, the brand reached 4.08x ROAS while spending ₹754,274.80 on ads.
Challenges
❌ Needed to scale ad spend profitably
❌ Increase purchase conversion rates ❌ Optimize ad creatives for better engagement
❌ Increase purchase conversion rates ❌ Optimize ad creatives for better engagement
The Meta Ads Strategy
✅ Objective: Drive high-value purchases and improve ROAS
✅ Targeting:Interest-based audiences, retargeting, and lookalike audiences ✅ Creative Approach: : High-quality product shots, influencer content, and tutorial-based video ads
✅ Ad Formats: Carousel Ads, Video Ads, and Dynamic Product Ads (DPA)
✅ Targeting:Interest-based audiences, retargeting, and lookalike audiences ✅ Creative Approach: : High-quality product shots, influencer content, and tutorial-based video ads
✅ Ad Formats: Carousel Ads, Video Ads, and Dynamic Product Ads (DPA)
Key Results (Jan 27, 2020 – Jul 18, 2021)
1
L
Total Ad Spend
1
x
Average ROAS
Winning Strategies & Insights
Conclusion
This cosmetics brand scaled its revenue profitably and sustainably using data-driven Meta Ads strategies. Want similar results for your brand? Let’s create a custom strategy to boost your growth!