Case Study
Doubled Revenue In Just 3 Month From $12.3k To $30.4k On Ad Spend of $6.8k for an Online Women Nail Polish Store Brand
Cosmetics
Business Objective
The primary objective of that ecommerce store is to increase sales with 3.7x ROAS. They want to increase the brand search volume also with campaigns & wanna reach new customers by targeting them with the best campaigns strategy.
Before
After
The Solution implemented & helped to grow the store to achieve the following results within 6 months
1
%
Increased
Cost
1
%
Increased
Sales
1
%
Increased
Revenue
1
%
Increased
ROAS
Business Challenges
Here are some key ones:
Highly Competitive
Market
◘ The nail polish market is saturated with many established brands and new entrants, making it challenging to stand out.
◘ Brands like OPI, Essie, and Sally Hansen dominate, requiring new brands to find unique selling propositions.
◘ Brands like OPI, Essie, and Sally Hansen dominate, requiring new brands to find unique selling propositions.
Target Audience
Engagement
◘ Reaching and engaging the right audience can be difficult. The brand needs to identify and appeal to various segments, such as fashion-forward individuals, eco-conscious consumers, or those looking for long-lasting formulas.
Brand
Differentiation
◘ It’s crucial to differentiate the brand in terms of quality, colour variety, sustainability, or innovative formulas. Clear and consistent messaging is essential to convey what sets the brand apart.
Maintaining a Consistent
Online Presence
◘ Consistently creating and sharing engaging content across social media platforms, blogs, and other digital channels requires time and resources.
◘ High-quality images, tutorials, and user-generated content are needed to maintain interest and engagement.
◘ High-quality images, tutorials, and user-generated content are needed to maintain interest and engagement.
Influencer
Collaboration
◘ Partnering with the right influencers can be challenging. It’s important to find influencers who align with the brand's values and have a genuine following that trusts their recommendations.
User Experience and
E-commerce Optimization
◘ Ensuring the brand's website is user-friendly, mobile-optimized, and provides a seamless shopping experience is critical. Slow load times, difficult navigation, or complicated checkout processes can deter potential customers.
SEO and Online
Visibility
◘ Competing for visibility on search engines is tough. Effective SEO strategies are needed to ensure the brand appears in searches related to nail polish and related beauty products.
Customer
Retention
◘ Beyond acquiring customers, retaining them is a challenge. Loyalty programs, regular updates, and exceptional customer service are key to maintaining a loyal customer base.
Adapting to
Trends
◘ The beauty industry is trend-driven. Keeping up with and swiftly adapting to new trends, seasonal colors, and consumer preferences is necessary to stay relevant.
Sustainability and Ethical Practices
◘ There is growing demand for eco-friendly and cruelty-free products. Ensuring the brand meets these expectations while effectively communicating these practices can be challenging.
Budget
Constraints
◘ Competing with larger brands with significant marketing budgets can be tough. Strategic allocation of limited resources to achieve maximum impact is crucial for smaller or new brands
Conclusion
The Cosmetics Industry is highly competitive, & success requires the strategic approach. We created the well plan by focussing brand awareness, Targeting Audience, Conversion rate optimization we were able to achieve our goal. Our objective was to get sales with 3.7x ROAS & we got that return on investment. This store tells by targeting the right audience with perfect strategy we can achieve our goals through digital marketing.