Case Study
Generated $44.9k on Ad Spend of $8.6k for an Online Women Active Wear Brand In 6 Month
Activewear & Loungewear
Business Objective
The primary objective of that ecommerce store is to increase sales with 5x ROAS. They want to increase the brand search volume also with campaigns & wanna reach new customers by targeting them with the best campaigns strategy.
Before
After
The Solution implemented & helped to grow the store to achieve the following results within 6 months
1
%
Increased
Cost
1
%
Increased
Sales
1
%
Increased
Revenue
1
%
Increased
ROAS
Business Challenges
Here are some key ones:
High Competition
◘ Challenge: The activewear market is saturated with numerous established and emerging brands.
◘ Solution: Develop a strong brand identity, unique selling points, and high-quality content to stand out.
◘ Solution: Develop a strong brand identity, unique selling points, and high-quality content to stand out.
Target Audience
Segmentation
◘ Challenge: Women activewear consumers are diverse, ranging from professional athletes to casual wearers.
◘ Solution: Utilize data analytics to segment the audience and create personalized marketing campaigns for different segments.
◘ Solution: Utilize data analytics to segment the audience and create personalized marketing campaigns for different segments.
Maintaining Brand
Authenticity
◘ Challenge: Consumers are increasingly looking for brands that are authentic and aligned with their values, such as sustainability and inclusivity.
◘ Solution: Ensure your brand messaging is consistent and transparent, and actively engage in practices that reflect your brand values.
◘ Solution: Ensure your brand messaging is consistent and transparent, and actively engage in practices that reflect your brand values.
Building Trust and
Credibility
◘ Challenge: New brands need to establish trust and credibility in a market dominated by well-known names.
◘ Solution: Leverage social proof through customer reviews, testimonials, influencer partnerships, and transparent communication about product quality and sourcing.
◘ Solution: Leverage social proof through customer reviews, testimonials, influencer partnerships, and transparent communication about product quality and sourcing.
Social Media
Algorithms
◘ Challenge: Changes in social media algorithms can impact the organic reach of posts.
◘ Solution: Stay updated with algorithm changes, diversify your social media strategy, and invest in paid advertising to ensure consistent visibility.
◘ Solution: Stay updated with algorithm changes, diversify your social media strategy, and invest in paid advertising to ensure consistent visibility.
Seasonal Demand
Fluctuations
◘ Challenge: Demand for activewear can fluctuate seasonally.
◘ Solution: Plan marketing campaigns around key seasons and events, and offer promotions to boost sales during off-peak times.
◘ Solution: Plan marketing campaigns around key seasons and events, and offer promotions to boost sales during off-peak times.
Conclusion
The Apparel Industry is highly competitive, & success requires the strategic approach. We created the well plan by focussing brand awareness, Targeting Audience, Conversion rate optimization we were able to achieve our goal. Our objective was to get sales with 5x ROAS & we got that return on investment. This store tell by targeting the right audience with perfect strategy we can achieve our goals through digital marketing.